We are

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1.1 billion on pitch events.

Imagine

1.1 billion on pitch events.

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MACHINE FOOTBALL — THE LARGEST AI MODEL IN THE SPORT

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who we are

We've built football's largest AI and machine-learning model now we're ready to release its potential.

Our expertise in football is unique. It starts with Graeme Le Saux, one of the best thinkers in the game, combined with the largest and most advanced AI platform in the sport.

We are the engine behind

the most

comprehensive

global player market place.

We work on the most

transformative

projects in the sport.

Advancing forecasting,

player development

and the understanding of teams and sports markets.

Changing how

relationships on the pitch

are understood.

Innovating

how football is consumed.

We are the engine behind

the most

comprehensive

global player market place.

We work on the most

transformative

projects in the sport.

Advancing forecasting,

player development

and the understanding of teams and sports markets.

Changing how

relationships on the pitch

are understood.

Innovating

how football is consumed.

We are the engine behind

the most

comprehensive

global player market place.

We work on the most

transformative

projects in the sport.

Advancing forecasting,

player development

and the understanding of teams and sports markets.

Changing how

relationships on the pitch

are understood.

Innovating

how football is consumed.

Our App

Everything a modern football agent needs to find, value and place players — in one platform.

The Machine Football app gives agents player simulation, independent valuation, client-ready reporting, pipeline management and live transfer alerts — powered by the largest player database in the game.

Simulate a move before it happens: model how a client fits a target club's system, style and squad with System Fit and our succession models.

Value any player independently with True Value, generate club-ready profiles, and track every client, target and live deal in one pipeline.

320,000+ player profiles, aged 14 and up — attributes, archetypes and valuations updated game by game, plus real-time alerts on your clients and target clubs.

Simulate a move before it happens: model how a client fits a target club's system, style and squad with System Fit and our succession models.

Our app is the most advanced football storytelling platform for both creators and fans. We are a world class destination for player evaluation, simulated pathways, and fan player support.

We provide users access to the largest public football database of player and club news content, with video highlights and LLM content driven by time-stamped match data.

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SPECIAL PROJECTS

Football clubs are businesses built around people, that thrive when all of those individuals feel they have an impact.

We work on the biggest projects in the game using our models to align playing style, squad value and club identity across the board.

Weworkonspecialprojectswiththebiggestclubsintheworld.Enablingthemtotelltheirstoryconsistentlythroughtheirperformance,recruitment,partnerships,mediacontent,andmore…Weareamediumforestablishing,developing,andaligningclubidentityacrosstheboard.

Explore Our

SPECIAL

PROJECTS

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MF Media

From passive viewing to deep football engagement.

Machine Football Media turns the largest AI model in football into stories fans share, tools creators use, and revenue partners can sell.

We work with publishers, clubs and leagues to unlock proprietary intelligence — System Fit, True Value, playing styles, player archetypes — and turn it into content built for the way fans actually consume football.

Editorial teams get shareable graphics, embeddable widgets and live data feeds. Clubs and leagues get bespoke media plans, sponsor-ready inventory and new commercial models. Currently working with Reach, the UK's largest commercial news publisher, alongside ongoing partnerships with clubs and leagues across European football.

The result is content fans want to share, partners want to license, and sponsors want to activate around — built on data no one else has.