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Setting new standards for how the game is understood.
We have built the most comprehensive network of football data, now we’re ready to release its potential.
Our expertise in football is unique. It starts with Graeme Le Saux, one of the best thinkers in football, and combines his expertise with the largest and most advanced AI platform in the sport.
We are the engine behind
the most
comprehensive
global player market place.
We work on the most
transformative
projects in the sport.
Advancing forecasting,
player development
and the understanding of teams and sports markets.
Changing how
relationships on the pitch are
are understood.
Innovating
how football is consumed.
We are the engine behind
the most
comprehensive
global player market place.
We work on the most
transformative
projects in the sport.
Advancing forecasting,
player development
and the understanding of teams and sports markets.
Changing how
relationships on the pitch are
are understood.
Innovating
how football is consumed.
We are the engine behind
the most
comprehensive
global player market place.
We work on the most
transformative
projects in the sport.
Advancing forecasting,
player development
and the understanding of teams and sports markets.
Changing how
relationships on the pitch are
are understood.
Innovating
how football is consumed.
Turns match data and player progression into clear insights.
The Machine Football app is our fan focused social hub, where football data can be consumed in a completely novel way, supported by PSG’s Joint Innovation Studios.
With live events, simulation, benchmarking, and ranking across hundreds of thousands of players based on system fit, player attributes, progression over time, valuations, and more.
Our app is the most advanced football storytelling platform for both creators and fans. We are a world class destination for player evaluation, simulated pathways, and fan player support.
Our app is the most advanced football storytelling platform for both creators and fans. We are a world class destination for player evaluation, simulated pathways, and fan player support.
We provide users access to the largest public football database of player and club news content, with video highlights and LLM content driven by time-stamped match data.
With live events, simulation, benchmarking, and ranking across hundreds of thousands of players based on system fit, player attributes, progression over time, valuations, and more.
Our app is the most advanced football storytelling platform for both creators and fans. We are a world class destination for player evaluation, simulated pathways, and fan player support.
We provide users access to the largest public football database of player and club news content, with video highlights and LLM content driven by time-stamped match data.
Football clubs are businesses built around people, that thrive when all of those individuals feel they have an impact.
Football clubs are businesses built around people, that thrive when all of those individuals feel they have an impact.
We work on special projects with the biggest clubs in the world, as a medium for establishing, developing, and aligning club identity across the board.
From passive viewing to deep football engagement.
Machine Football Media turns the largest AI model in football into stories fans share, tools creators use, and revenue partners can sell.
We work with publishers, clubs and leagues to unlock proprietary intelligence — System Fit, True Value, playing styles, player archetypes — and turn it into content built for the way fans actually consume football.
Editorial teams get shareable graphics, embeddable widgets and live data feeds. Clubs and leagues get bespoke media plans, sponsor-ready inventory and new commercial models. Currently working with Reach, the UK's largest commercial news publisher, alongside ongoing partnerships with clubs and leagues across European football.
The result is content fans want to share, partners want to license, and sponsors want to activate around — built on data no one else has.
The result is content fans want to share, partners want to license, and sponsors want to activate around — built on data no one else has.
Meet the team that drives change, and delivers.
Meet the team that drives change, and delivers.
Graeme Le Saux
Founder
About Graeme
footballing expert
Graeme Le Saux
Founder
About Graeme
footballing expert
Chris Perry
CEO
About Chris
tech entrepreneur
Chris Perry
CEO
About Chris
tech entrepreneur
Mandhir Gidda
CTO & CIO
About Mandhir
Tech entrepreneur
Mandhir Gidda
CTO & CIO
About Mandhir
Tech entrepreneur
Otis Ogden
Head of AI
About Otis
AI Specialist
Otis Ogden
Head of AI
About Otis
AI Specialist
Lloyd Embley
Board Advisor
About Lloyd
Thought Leadership
Lloyd Embley
Board Advisor
About Lloyd
Thought Leadership
Mary Keane-Dawson
Senior Non-Exec
About Mary
Marketing Leader
Mary Keane-Dawson
Senior Non-Exec
About Mary
Marketing Leader
Experts
Experts