



Machine Football’s Special Projects
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We partner with clubs and leagues on squad rebuilds, data and recruitment strategy, player valuation, and more. Scroll down to see the bespoke work we build for clubs, leagues and multi-club groups.
We partner with clubs and leagues on squad rebuilds, data and recruitment strategy, player valuation, and more. Scroll down to see the bespoke work we build for clubs, leagues and multi-club groups.
Unlocking Victory: Data-Driven Success Stories
Aligning Recruitment Across an MCO
MULTI-CLUB OWNERSHIP
RECRUITMENT STRATEGY
PLAYING STYLES
PLAYER PATHWAYS

Across a multi-club group, we used our models to align recruitment and playing styles between the clubs in the network — so the way each side plays, and the players it signs, reinforce one another rather than pull in different directions.
The result is clearer development pathways for players moving through the group, stronger performance across the network, and long-term value built at the level of the whole ownership model rather than any single club.

Aligning Recruitment Across an MCO
MULTI-CLUB OWNERSHIP
RECRUITMENT STRATEGY
PLAYING STYLES
PLAYER PATHWAYS

Across a multi-club group, we used our models to align recruitment and playing styles between the clubs in the network — so the way each side plays, and the players it signs, reinforce one another rather than pull in different directions.
The result is clearer development pathways for players moving through the group, stronger performance across the network, and long-term value built at the level of the whole ownership model rather than any single club.

A Full Squad Rebuild in a Single Transfer Window
SQUAD REBUILD
PLAYER RECRUITMENT
SYSTEM FIT
REAL-TIME SCOUTING
MARKET TIMING

We worked with one of Europe's leading clubs to deliver a fast, structured squad rebuild across the 2025 summer transfer window — using our simulations, True Value pricing and player sourcing to sell at the right price while targeting high-potential signings available at lower fees.
To match the pace of the window, player assessments and System Fit analysis were delivered in real time, giving coaching and scouting teams the recruitment intelligence to make quick, confident decisions at every stage of the process.

Rethinking the True Determinants of League Success
LEAGUE STRATEGY
FINANCIAL ANALYSIS
SYSTEM-LEVEL PERFORMANCE
INVESTMENT RISK

We built a comprehensive model of what drives success across the top five leagues and their second divisions, bringing financials, on-pitch performance, transfer activity, operations and digital marketing into one systemic view. The findings challenged conventional thinking: in English football, spending affects performance in fundamentally different ways across the two tiers, profit and transfer-market effectiveness show no impact on results, and the influence of raw player ability falls further down the pyramid.
What separates the clubs that win is cohesion. System Fit over time proved the real point of difference in title races and promotion battles, with operational spend mattering at key moments in a club's cycle. The result is a combined model of expected performance — showing how matchday, wages, personnel spend, System Fit and revenue each move the needle — used to predict return on investment and manage risk at every point in the table.

Aligning Recruitment Across an MCO
MULTI-CLUB OWNERSHIP
RECRUITMENT STRATEGY
PLAYING STYLES
PLAYER PATHWAYS

Across a multi-club group, we used our models to align recruitment and playing styles between the clubs in the network — so the way each side plays, and the players it signs, reinforce one another rather than pull in different directions.
The result is clearer development pathways for players moving through the group, stronger performance across the network, and long-term value built at the level of the whole ownership model rather than any single club.
A Full Squad Rebuild in a Single Transfer Window
SQUAD REBUILD
PLAYER RECRUITMENT
SYSTEM FIT
REAL-TIME SCOUTING
MARKET TIMING

We worked with one of Europe's leading clubs to deliver a fast, structured squad rebuild across the 2025 summer transfer window — using our simulations, True Value pricing and player sourcing to sell at the right price while targeting high-potential signings available at lower fees.
To match the pace of the window, player assessments and System Fit analysis were delivered in real time, giving coaching and scouting teams the recruitment intelligence to make quick, confident decisions at every stage of the process.
Rethinking the True Determinants of League Success
LEAGUE STRATEGY
FINANCIAL ANALYSIS
SYSTEM-LEVEL PERFORMANCE
INVESTMENT RISK

We built a comprehensive model of what drives success across the top five leagues and their second divisions, bringing financials, on-pitch performance, transfer activity, operations and digital marketing into one systemic view. The findings challenged conventional thinking: in English football, spending affects performance in fundamentally different ways across the two tiers, profit and transfer-market effectiveness show no impact on results, and the influence of raw player ability falls further down the pyramid.
What separates the clubs that win is cohesion. System Fit over time proved the real point of difference in title races and promotion battles, with operational spend mattering at key moments in a club's cycle. The result is a combined model of expected performance — showing how matchday, wages, personnel spend, System Fit and revenue each move the needle — used to predict return on investment and manage risk at every point in the table.
A Full Squad Rebuild in a Single Transfer Window
SQUAD REBUILD
PLAYER RECRUITMENT
SYSTEM FIT
REAL-TIME SCOUTING
MARKET TIMING

We worked with one of Europe's leading clubs to deliver a fast, structured squad rebuild across the 2025 summer transfer window — using our simulations, True Value pricing and player sourcing to sell at the right price while targeting high-potential signings available at lower fees.
To match the pace of the window, player assessments and System Fit analysis were delivered in real time, giving coaching and scouting teams the recruitment intelligence to make quick, confident decisions at every stage of the process.

Rethinking the True Determinants of League Success
LEAGUE STRATEGY
FINANCIAL ANALYSIS
SYSTEM-LEVEL PERFORMANCE
INVESTMENT RISK

We built a comprehensive model of what drives success across the top five leagues and their second divisions, bringing financials, on-pitch performance, transfer activity, operations and digital marketing into one systemic view. The findings challenged conventional thinking: in English football, spending affects performance in fundamentally different ways across the two tiers, profit and transfer-market effectiveness show no impact on results, and the influence of raw player ability falls further down the pyramid.
What separates the clubs that win is cohesion. System Fit over time proved the real point of difference in title races and promotion battles, with operational spend mattering at key moments in a club's cycle. The result is a combined model of expected performance — showing how matchday, wages, personnel spend, System Fit and revenue each move the needle — used to predict return on investment and manage risk at every point in the table.

Every report is built from our proprietary Massive Model infrastructure, combining on-pitch performance, financial health, and off-pitch dynamics into a single coherent picture.
Every report is built from our proprietary Massive Model infrastructure, combining on-pitch performance, financial health, and off-pitch dynamics into a single coherent picture.

Our AI-driven software isolates the key signals within the complex, interconnected elements of club operations, allowing us to pinpoint and build on often-overlooked factors when structuring organisational ethos. Machine-learned models, built upon deep expertise in the game, provide Sporting Directors, Finance teams, League Directors, and Multi-Club Organisations with comprehensive insights at their fingertips.
Our AI-driven software isolates the key signals within the complex, interconnected elements of club operations, allowing us to pinpoint and build on often-overlooked factors when structuring organisational ethos. Machine-learned models, built upon deep expertise in the game, provide Sporting Directors, Finance teams, League Directors, and Multi-Club Organisations with comprehensive insights at their fingertips.
Machine Football’s player succession model forecasts how players will perform in new systems, how they will integrate within a team’s identity, and to what degree they align with a manager's preferred style of play. Our custom player pricing models give clubs a realistic understanding of squad value, ensuring no details are overlooked when acquiring or selling talent.